The Cabarrus Spay & Neuter Clinic is a local service that has provided low cost sterilization procedures to the community since 2005. In May of 2020 I was approached by the clinic's Director and Chief-of-Staff, and told that the clinic had broken ground on a new facility and was interested in updating their brand mark to represent a sleek and modern identity.
I worked closely with the Director to create a mark that was versatile, had a strong silhouette and met all of her required aesthetic qualities. We set out to find an approach that was distinct, professional and representative of the services provided by the clinic. The selected brand mark features a uniquely identifiable symbol that can stand alone and be recognized with or without the clinic's name.
