Hobbyists are known for being a passionate demographic and their love for their craft runs deep. Model Car Magazine is a website that is struggling to stay relevant in a world that is becoming increasingly digital.
The current website features many redundancies and lacks any personality. An overhaul was needed to reconnect enthusiasts with the energy and excitement that the hobby brings to their life while creating a more effective workflow. A skeuomorphic design approach was used, coupled with nostalgic colors, to keep the builders in an idealized atmosphere that reminds them of the rich history of model car building.
Podcasts, Video Tutorials, and a Newsletter were added as design elements to promote lead-generation and to provide a trackable manner to maintain user relationships. With a more streamlined and intuitive UI, users will be convinced to return on a more frequent basis and engage with a much richer community of like-minded individuals.
This project is in no way affiliated with Model Car Magazine.
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