Morris Costumes is a Charlotte-based business that distributes a wide range of product, from Halloween costumes to formal attire. While Morris Costumes is one of the largest and most well-established sellers of costuming and props, its current identity undermines its credentials by underselling its professional face.
The goal of this rebrand is to unite a diverse range of products and customers while reflecting the excitement that the brand generates. Morris Costumes provides its customers the opportunity to envision themselves in their ideal form and to escape into their preferred identity, whether it be a gymnast finding a leotard or a little boy donning his heroic cape. Morris Costumes allows the customer to become larger than life.
The glowing flame represents the passion and energy derived from becoming this enhanced version of oneself. The vivid colors reflect the mystery and intrigue that are associated with this physical transformation. Like the flame, which constantly changes form, the customer inherits a new idealized identity with their new visage.
To re-engage customers, Resin Model Kits act as an opportunity to unite the family to work on a collaborative project. Bigfoot as a subject, directly ties into the history of Morris Costumes, as the famous 1967 “Patterson-Gimlin” footage was discovered to have been created using a modified Philip Morris gorilla costume. To encourage customer loyalty, blank paper masks will be available to customers in order to promote engagement, The decorated mask can be used at their next visit for a 10% discount on their purchase.
This project is in no way affiliated with Morris Costumes.
To visit Morris Costumes official site visit:
